Apple has updated its Memoji adverts with a more personal one, starring Ariana Grande, Khalid, and Florida Georgia Line. Apple posted the three videos in a playlist onto their youtube channel with one from each performer. at the end of each video, it shows a disclaimer saying that the Memoji were “professionally animated.” Which means that Apple is simulating the memoji character animation technology, rather than really using it on one of their phones.
The company has enlisted some of the most prominent pop stars for its ads, due to the Grammy show thats close by. Billboards featuring Memoji’s of Grammy-nominated artists have also shown up around Los Angeles, with those Apple is hoping that the ads being placed around that time would snatch up potential listeners from their oppositions, leading them straight to apple music, as they work to diversify their revenue streams.