The record-breaking egg has broken

“Recently I’ve started to crack. The pressure of social media is getting to me,” the egg says in the spot, “If you’re struggling too, talk to someone. We got this”. The Instagram World Record Egg literally cracks and collapses due to the stress of Instagram-fame while directing users to

The ad brought up something that all famous celebrities deal with, in a way that makes sense and isn’t conventional, it was a heartfelt and amazing way to bring up mental health